Virgil Abloh is hailed as a master of mixing styles when it comes to bringing the dust of the streets to luxury clothing.
Virgil Abloh died at the age of 41 in the arms of his wife and two children in the US on November 28. According to Vogue, the news shocked the fashion industry when the designer hid cancer for the past two years. Bernard Arnault - president and chief executive officer of LVMH - told WWD: "We are all shocked by this terrible news. Virgil is not only a genius designer and visionary but also a man with a beautiful soul."
Model Gigi Hadid, singer Justin Timberlake, rapper Kanye West... expressed their condolences on their personal page. Hailey Bieber retweeted a photo of her wearing a Virgil-designed wedding dress on Justin Bieber's wedding day, with the caption: "He brings joy, charm and love wherever he goes. A mind rare creativity. I will never forget your influence. We love you, Virgil."
In just eight years, Virgil Abloh has transformed the fashion world by combining streetwear with the norms of the luxury industry. The newspaper called him "the master of mixing", the king of street fashion. According to Vogue, Virgil's products are selling well because they hit the thirst for unique goods, but still ensure the high-class and brand flaunting of the young generation. Virgil tends to style and consumer preferences rather than indulge in artistic designs.
In the context of the luxury fashion industry becoming old, Virgil's appearance is like a new breeze with youthful, innovative and trendy. Inspired by Rem Koolhaas, a famous Dutch architect who collaborated with Prada to create unique stores and runways, Virgil conquers Gen Y and Gen Z with basic pieces. Has a generous cut. High-end designs with a hip-hop character were immediately sought after because they were born at the time this cultural trend was booming.
Virgil is flexible in creativity. In 2013, he bought used Ralph Lauren T-shirts, with the number 23 - the iconic number of the legendary Michael Jordan - and the words Pyrex on the back. The item "sold out" for $ 550 - 10 times the original price.
At Off-White, he caused a fever with a brand identity with a black and white striped pattern. Leveraging the influence of friends like Kanye West, Jay-Z, A$AP Rocky, Virgil makes Off-White's items not only appear in celebrity wardrobes but also take over the streets.
When leading Louis Vuitton, he helped the fashion house make a makeover with many designs suitable for young people such as airplane bags, expensive newspapers in the Fall-Winter 2021 collection. Virgil often brings hot topics of society into collections to ensure timeliness. With his latest show - Spring Summer 2022, he praised the genderless style and the rise of black culture. The collection debuted as a short film Amen Break, using a hip-hop soundtrack - GZA's Liquid Sword, Goldie's Immersive #1.
During his three-year partnership with Nike, Virgil broke the norms of an original Nike shoe with variations in the The Ten collection. 21 pairs of Air Force 1s shoes receive many compliments with their signature monogram motifs, highlighting Louis Vuitton's classic Damier motifs.
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